5 Different Types Of Logos And How To Use Them

5 Different Types of Logos (Examples Included)


Different types of logos
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Logo types.com

Logos may be found everywhere. Many of them are all around us, and most of the time we don’t even see them, yet they are a constant in our life.

If we don’t have to worry about producing a design ourselves, we typically don’t give logos much attention.

But what if you need to create a logo for a company? What kind of logo design do you prefer?

It’s a vital question to address because the logo is the first thing buyers notice.

What Are the 5 Various Kinds of Logos?

Following are the five types of logos.. I’ll pinpoint the advantages and disadvantages, so it will make the work easy for you.

01-Emblem Logos

Sample of Emblem Logos
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The most traditional kinds of logo design are emblems. There are 45 types of Emblem logos Consider crests, seals, stamps, prominent institution logos, or government organizations.

A logotype known as an emblem includes text, a symbol, or imagery inside a geometric form. It has the ability to offer your brand a classic vibe.

They frequently have more intricate details than other types of logos, giving your company a more official appearance.


Once you create a strong emblem logo, your brand will undoubtedly endure the test of time. Additionally, the likelihood that another company will have a logo that is identical to yours is much lower. They make your brand stand out and are memorable as well as expert.


It’s possible that the symbol logo’s scalability is its lone drawback. They may not read well on a poster or look bad when reduced to a smaller screen since they are complex.

02-Pictorial mark logos

Example of pictorial mark Logos
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A pictorial mark logo (or brandmark) is a picture that has been given only symbolic value. Because of this, if you’re moving toward this style of logo design, it has to be very representational and include features that your audience will identify with your company. Some well-known brands, like Starbucks, have two different types of logos: over time, only after the business had gained steam in the marketplace, it moved from an emblem to a symbol. If you wish to use this sort of logo but have only recently launched your company, you can still choose a brand mark.


Your brand may be able to be portrayed by a basic symbol or picture. Imagine Apple. Since their name is taken directly from the brand logo, it serves as both a name and a symbol and it works wonderfully.

When words can’t adequately describe a significant idea, using a symbol to do so is a fantastic approach to employ this sort of logo.


It’s advisable to start with something more clear for your brand’s logo and modify it as a brand mark later if your firm is still young and you haven’t yet managed to create a solid foundation and a steady target audience.

Because Apple’s brand name is also the symbol’s name, as I indicated, they are able to utilize this straightforward design without any additional text.


Example of Logotypes
Photo by Mitchell Luo on Unsplash

The logotype commonly referred to as a wordmark logo is one of the most effective styles of logo design available.
It’s easy to define a logotype. They are made up completely of the name of the business. You won’t see any emblems, graphic patterns, or symbols on a logotype design.

The ideal option is to choose a type that has been specifically created for your logo because typography is the primary component of logotype design. The font’s style and color will determine your brand’s overall identity.


It’s an easy yet effective way to spread the word about your company. Once you have the typeface and the design for your logo, you may combine them with additional components to make other logos.

The logotypes are especially useful for new firms that need to get awareness quickly or if your name serves as the name of your brand.


If your company has a long name, the logotype won’t function. Additionally, if font design trends change over time, you might need to update the fonts.

04-Lettermark logos

Letter mark logos example
Photo by Jannis Lucas on Unsplash

Using letter marks (or monograms) is a trendy method to shorten the name of your company. You may create a logo by taking the initials from each word in your brand’s name.

The last step is to consider typography. Since the lettermark logo design just utilizes a few letters, you must create a creative and eye-catching typeface.


This type of logo is ideal for you if your brand name consists of numerous words, especially if you don’t want to employ only a visual representation.


Using a lettermark logo may confuse your consumers if you’re a new firm on the market. You can utilize your lettermark logo at first, followed by the entire name.

05-Abstract Logos

Example of Abstract logos

The abstract logo, which consists of a picture without any lettering, is the next sort of logo on the list. It’s a picture of the emotion you want your brand to produce.


By designing an abstract logo that still conveys your brand’s character, you’ll produce something unique and distinctly identifiable in the marketplace.


An abstract logo should not match any other company’s logos because it is meant to represent your uniqueness and originality. If you convert a logo’s uniqueness into similarity, the audience, who may be your potential customers, will become suspicious.


Designing your brand’s logo is an imaginative and enjoyable process that establishes the core of your company identification.
Consider your business’s key principles and how you want to represent them as you begin to develop ideas for your logo design. After all, this is how people will remember your brand.

Create many variations of your brand’s logo based on these sorts of logos, present them to a few individuals, and count their reactions. You should put your skills to the test in this manner.

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